When you've made the decision to expose your greatest and most personal asset to the open market this can seem overwhelming and maybe even scary. Most people have mixed feelings about selling and moving on, even if they have great reasons to do so. Selling your home in today's fast paced market means the most aggressive agents who focus on EXPOSURE, smart STRATEGY and firm NEGOTIATION skills are going to reap you, the seller, the greatest results. My past clients who have sold homes with me can all attest to my experience at all 3 levels. They know that working with me and combining these three skills, they have a winning combination for success.
Is the final price your bottom line? Many of my clients say that's only part of it. What we personally bring to the table for each and every transaction we work on is the commitment to you, the seller to make the whole experience, from start to finish as stress free, seamless, and perhaps even a fun experience! From our 1st meeting you will know that we will personally take you through the entire process. From listing contract to closing day. Don't be fooled by some agents who show up to your home to sign the listing agreement, never to be seen or heard from again. We don't work that way. Even though we often have several listings on the go at any given time, most of my clients tell me they feel like they are my only client because we offer so much client service and support. Isn't that how you want to be treated?
We respect our business and we’re always honoured when new clients allow us the opportunity to earn their business. Together, we can get your house sold for the most amount of money and in the quickest amount of time....doesn't that sound great!
With a hot real estate like Toronto, people often think houses essentially sell themselves. But there is a very significant difference between a "post and pray" agent, and someone who approaches the sale of your house like the precision operation it is. A good agent will get you top dollar over asking based on some very specific talents.
Here we've broken down the key factors in getting top dollar in the Toronto market. The smallest differences can make all the difference.
What makes a house sell for more?
1 ABERMARLE AVENUE
This house in Riverdale was one of the most unique in the area. It easily could have sold itself without much effort, given its location, its grandeur, and double size lot. But it's not what we do. That would be the easy way to predictable sale numbers. Getting a higher sales price requires innovation.
So, we took a leap of faith, and spent a whole bunch of money creating a unique one-of-a-kind solution: We hired a professional film company, got ourselves a drone, cast a few devilishly cute kids we know, and shot a video that landed us on CTV's CanadaAM in prime time. Now it seems almost routine, but in October 2015, it was entirely novel.
This was the outcome:
Reaction was swift :
Toronto Realty Blog wrote a piece about us, and asked: "Is this the future of real estate marketing?" They went on to say: "'This video almost forces us to ask, “If this is marketing, then what the heck were we doing before?'”
Exactly.
Jeff Hutchinson and Marci Ian showed the video live on their national morning broadcast of CanadaAM, and the video garnered 75,000 views on Youtube. It was a huge payoff in marketing goodwill.
More importantly for the seller, we took a house that was priced too high and poorly marketed and priced it right in the sweet spot and swung for the fences on marketing.
It's worth noting that many agents we consulted about this form of marketing scoffed at the expense: "Why would you spend so much (non-staging) money on such a risky endeavour?" Because that's what we do. We push the boundaries of real estate marketing to get you the most amount of money.
Find out what we can do for you. Set up a totally no-obligation phone call with Lewis + Company!